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Thursday, October 25, 2018

Essential Practice to Choose a Domain Name For Your Website or Blog

Essential Practice to Choose a Domain Name For Your Website or Blog

Choosing a domain name is similar to choosing a company name, it requires a lot of thought and consideration. Your domain name is your identity on the web, you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.

Choosing the best possible domain name for your website is absolutely critical. Your domain name is something that deserves hours, if not days, of thought, and it is no exaggeration to say that, in some circumstances, making the wrong choice can break a business.

In short choosing a domain name is something every website owner needs to ensure they get right ideally before they do anything else, and Especially if the website will be serving a commercial purpose, because choosing the right domain name could be one of the most important decisions you make for your business.

Follow the steps below to help you pick the perfect domain name.

1. Choose a Brandable Name

We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows:

·         A brandable name has no specific meaning (eg ‘Google’ is not a word, ‘YouTube isn’t one either).

·         It’s unique — your competition doesn’t use anything similar.

·         It’s easy to memorize — not too wordy, no complex vowel combinations.

·         It’s easy to pronounce and dictate over the phone.

·         It sounds trustworthy — some names can be a little shady by definition, for instance, may be too bold, but sounds way better.

To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the example above. The main goal here is to create a potential for the domain name to build brand value over time.

In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber. It’s short and snappy, and there’s no confusion as to how to spell it even when mentioned in passing in a conversation.

2. Make It Simple

It is best to keep the domain name simple and easy for clients to remember. The spelling of words needs to be within the common knowledge of the customer base. It is good to avoid using abbreviations in the domain name.

 For example, instead of U it is better to spell out the word you or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.

The goal of a well-named website is to attract new customers. A simple name allows the domain to be more easily remembered, reflect what the business is and make it easier to find.

3. Easy to Pronounce

As easy as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue.

This makes it easier for visitors to share your domain name by word of mouth, and makes it easier for you to share your site with friends and potential customers.

You can test this the same way as with the “spelling”.

Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it.

Here’s what to keep in mind: You want your domain name to be passed along easily by you and others. And the only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce.

4. Avoid Hyphens and Numbers

Remember how your domain name should be easy to spell and pronounce? Well, hyphens and numbers make both of these things more difficult.

Imagine explaining Facebook if it had a hyphen in there.
“Have you seen this new site Face-Book? There’s a hyphen in there by the way, between the ‘Face’ and the ‘Book.’”

Facebook may not have spread so quickly if that was the case.
So make Your domain name `smooth and punchy, and hyphens and numbers get out the way of that.

So, stick to letters.

5. Use broad keywords

Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO(search engine optimization) perspective. Click here to learn more on search engine optimazation Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help.

If you can get a keyword mention in your domain name that helps make it obvious what you're website is about, go for it. But if you're trying to secure a keyword rich or a keyword targeted domain, I would stay away from those in 2017. They don't carry the weight that they used to and have negative associations (with users and search engines) that you should avoid.

For example, I would not purchase a domain name like; or I would instead, go for something very broad like

Think about or, which clearly has no association with what it is. Click here to learn how you can sell on Amazon. These are very well-branded but don't have keyword richness to them.

It's more of a creative association, just like "gusto" means "taste" in Italian. So I might be tempted to go in that direction instead.

6. Consider Buying the Other Main Top Level Domains (TLD)

Having your main domain name extension secured be it a .com or a local TLD is only step one. Step two is getting all of the other popular TLDs, and then setting them to redirect to your main TLD.

For example, if your desired address is, also consider getting the likes of:





·, etc
While this will contribute to your overall domain name bill at the end of the year, you’re also preventing possible trouble further down the line. Mainly, you wouldn’t want to end up competing with another site with the same domain name but ending in a different TLD.
Some other things you don’t want:

·         People creating imposter sites — sites that look like yours but aren’t (meant to trick people).

·         People registering some of those missing TLDs and then trying to sell them back to you at a much higher rate.

·         Genuine visitors mixing up your TLD and not being able to access your website.

7. Don’t Sweat Too Much If Your Perfect Domain Name Is Taken

If the domain name you really desire is already taken, this is not the end of the world. Sometimes, you can actually still get your hands on it.
Here’s what you can do:
  • If the domain name is not in use (there’s no website or the domain is ‘parked’ — features only ads), then there’s a very good chance the owner only bought it to sell it later on. You’ll likely find some contact information on that parked website. If there’s no info, use and get the owner’s email.

  • If there’s a website on the domain, you can still try your luck and contact the owner asking if they’re willing to sell the domain off. Low chance of success here, but still worth a try.

  • If the domain is completely empty and there’s no contact info to be found, try looking through known domain-flipping marketplaces, such as Godaddy’s marketplace (auction based), sedo, snapnames, namecheap ,bluehost or flippa.

Buying an existing domain name is a different process from buying a new one, so it requires some additional caution.

One more note, domains you buy from someone’s hands cost MONEY (emphasis mine). Sometimes good money! A safe estimate here would be a minimum of $250, but more like $1,000 or more.

If you can’t afford that, don’t worry too much either… Which brings me to:

8. Don’t Sweat Too Much If Your Perfect Domain Name Is Taken and Can’t Be Obtained

Okay, so as much as domain names do matter, and having the right one can mean the world to you, if you can’t get your hands on what you want (it’s unavailable or the price is too high), don’t sweat it too much.

First of all, something that’s more important than anything else even than the domain name itself is to actually get the idea behind your website or business right. If you dedicate yourself to executing that idea and do it deliberately, the lack of that ‘perfect domain name won’t hold you back.

Secondly, domain names can be changed later on. Even if you don’t have the right domain today, you can always get it later, and then just redirect your website to it.

For example, that is what Sumo a suite of online marketing tools did not that long ago. The domain name they started with was, but then, after a while, when they got enough funding, they bought the domain they really wanted

In their case, that domain switch was kind of expensive. Their new domain actually Cost $15 million But don’t worry, yours doesn’t have to be this expensive. Sumo has actually turned out to be the 83rd most expensive domain name ever.

9. Be Careful When Buying Existing Domain Names

As I mentioned a couple of points above, buying an existing domain name is a bit different from buying a new one. First of all, since it’s not new, this means it already has a history. And you can never be entirely sure what that history is.
  • On the bright side, the domain’s history may give you a boost in Google since you’re not starting from scratch — Google already knows the domain.

  • But, on the flip side, if the domain has featured any kind of ‘non-kosher’ stuff (porn, gambling, spam content, email spam distribution), then it may be banned from Google entirely.
Buying your domain from a marketplace such as Flippa gives you some safety, since every domain is validated at least in the most basic way. However, to make things a bit safer, you should also perform checks of your own.

First, do a manual check by going to Google and searching for:

This will tell you whether Google has any pages indexed from that domain. Finding anything is a good sign. It means the domain isn’t banned. Not finding anything doesn’t have to be a deal-breaker, though.
  • If the domain is blank no website  then there’s nothing for Google to find in the first place.

  • However, if there is a website but Google can’t see it (via the phrase), this is a red flag.
You can also do checks via tools such as and ismywebsitepenalized. But also keep in mind that these things are not foolproof. Consider them helpers.
But we can still do more:

10. Pick a Trustworthy Domain Registrar

The domain registrar is a company that registers a domain name on your behalf, and then gives you full access to that domain name.

The key with registrars is to only use respectable and trustworthy companies. You really don’t want to run into any domain problems further down the line — when your website’s brand is already established and losing the domain would mean trouble.
The registrars we always recommend are:
  • Namecheap and  GoDaddy
  • SiteGround  and Bluehost our top recommended hosting company that also sells domain names.

11. Lock the Domain So It Can’t Be Stolen

Even though it may seem odd at first, domain hijacking actually happens more often than you’d imagine.

Not going into the boring technical details, your domain can be stolen via several means. Most commonly, this involves either hacking your password or convincing you to give out your password via a phishing attack, plus some other fun things.

Basically, if someone gains access to your registrar’s user account, they can do whatever they wish with your domains.

Some domain registrars offer a feature in which they keep your domain in Registrar-lock status or require authentication code, which prevents unauthorized attempts at domain transfers or login. 

In this state, your registration information and DNS configuration cannot be changed until you unlock your domain name.

Luckily, enabling this option is often very easy and only requires you to select a specific box in your registrar’s user panel. Here’s what it looks like at siteGround.

12. Always Register Your Domain Name Yourself

It’s a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it’s slightly less hassle that way (since someone else does all the work), it can lead to trouble later on.

If someone else registers the domain, you’re giving them a hold over you and your website.

 If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it.

Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement).

Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely.

13. Consider Enabling Domain ID Protection

In simple terms, domain ID protection masks your personal contact this). This is usually a paid feature, though. The price tag can be around $1 a month.  information from anyone performing a lookup on your domain name.

By default, and under ICANN rules (the organization that regulates domain names), all domain names must have publicly viewable contact information assigned to them, the same information you had to provide during registration. This includes your name, address, phone number, and email address.

Let me say this again, by default, all of this is visible to anyone who puts your domain name through a tool such as the aforementioned

This is not perfect. First, anyone can see this info, which means your personal details are exposed. You’re basically sacrificing part of your privacy for nothing in exchange.

14. Set Your Domain to Auto-Renew

Generally, when you register your new domain name, you get to choose the registration period the time span during which the registrar keeps the domain active on your behalf. Most commonly, everyone registers their domain names for either 12 or 24 months.

After that initial period, your domain name needs to be renewed (for another X months). Otherwise, it becomes inactive. And then, after a short while, if you miss your window, the domain goes back to the pool of available domains, which means anyone will be able to register it.

What usually happens in case someone doesn’t make it in time with renewing their domain is that the domain gets snatched by a domain broker or someone similar. 

Basically, aged domains are valuable in the domain market, plus there’s higher chance that the person who originally failed to renew the domain will want to buy it back at some point.

In the end, stay safe by opting to renew your domain name automatically whenever the time comes. Nearly all domain registrars give you this option.

I hope you find this post helpful, if you have any question let me in the comment section .GoodLuck!!!


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