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Saturday, October 13, 2018

How to Create a Facebook Business Page For Your Company Step By Step For Beginners

How to Create a Facebook Business Page For Your Company Step By Step For Beginners

Do your own a company or have a business you manage and also have plan of taking your business to the next level having a Facebook business page will be a step to your success follow me through with this step by guide as a take you on a journey to success.


How to Create a Facebook Business Page for your Company step by Step guide for beginners. By Tosin Adegoroye on Tosinadegoroyeblog.com

What Is a Facebook Page?

A Facebook page is attached to your personal profile so Facebook Knows who owns the page. But it’s a different presence you can use to promote your business brand.


Because pages are designed for business use, they have a number of features not available on profiles including analytics advertising and post scheduling.


To make sure you set up your page for success take advantage of all the features available to you.

Now let’s look at how to create a Facebook page in detail.

1.Create a Page on Facebook

Login to your personal Facebook account. You will be able to create a new Facebook business page directly from your profile.

To create your page, start by clicking create at the top right corner of your Facebook page. From the home screen, click “Create Page.”





You will next be taken to a different window where you can choose a category that best fits your business. You can choose from the following categories:

  • Local Business or Place

  • Company, Organization, or Institution

  • Brand or Product

  • Artist, Band, or Public Figure

  • Entertainment

  • Cause or Community




If you are a local business with a physical location, you will want to choose “Local Business or Place.”

Enter Your Business Information

To complete setup of your page, you will need to provide basic information about your business, including:

Name: Your Business Name

Category: You will be able to choose from a number of categories, so choose one that best represents your business


If you are a local business with a physical location Facebook now requires local business or place to provide Address and Phone Number before allowing you to create a page.


Address: On three separate text boxes, provide the street address, city/state, and zip code of your physical location. Be as accurate as possible as this will help customers find your business much easier.


Phone Number: Include your phone number so people can call your store directly from your Facebook page.

3. Upload your profile picture and cover photo

Choose a profile picture that will draw people to your page. One idea is to use a picture of your product, whether that be a delicious looking menu item (restaurant), a gorgeous hair shot (beauty salon) or a nice looking smile (dentist).

You can also use your logo or other images customers associate with your business such your street sign or storefront.


Similarly, you want your cover photo to be visually appealing and representative of your business.

Your cover photo should be 828 pixels by 315 pixels. If you are having trouble finding a cover image, you can create one for free using Canva.com.




The 3 things to keep in mind when choosing your Facebook pictures are:

  • Choose a visually appealing picture

  • Make sure it is representative of your business

  • Make sure it’s a high resolution shot at least 180 x 180 pixel for profile photos and 828 x 315 pixel for cover photos.

Explore all the Call-to-action to see the one that fit in for your business

4. Add a Button to Your Page

Once you add all the important details to your Facebook page, click the blue “+Add a Button” option on the upper righthand corner of your page.


Once you click on Add a button, which is located just under the right corner of your cover photo you’ll be promoted to choose from seven types of standard buttons.



This feature will let your customers perform a specific action quickly and directly from your page, including:

Book Services: Let customers avail a service or start an order


Get in Touch: Let customers contact you on the page via phone, a custom form, direct message, etc.


Learn More: Provide customers with more information about your business through a short video or link to your company’s about page


Make a Purchase or Donation: This can be used to link directly to a product page on your website where customers can purchase products.


Download App or Game: Let customers download your app or play games.


Add a button that will make a direct impact on your sales or business. For example, if you own a restaurant, you can use the “Book Services” button to allow customers to make a reservation.

You can also link this button to a specific page on your website to drive traffic to your site. Explore all the Call-to-action to see the one that fit in for your business.

5. Invite Friends to Like Your Page

On the first screen after uploading your cover photo, you will receive a prompt to invite your friends. Invite as many of your friends as you can to increase your page following.




6. write and Add a description to your Facebook page

Use the description area to tell people what your page is about. The more information you give potential new followers, the more likely they are to stick around.


Your description is limited to 155 characters and shows up in search results, so you’ll want to think about how potential followers might search for your product or service to find your page online.

Click on the Add a short Description prompt and write one to two sentences, including 
keyword phrases where appropriate, to succinctly describe the focus of your page or business.



7. Create a Custom Username for Your Facebook Page

Each Facebook Page receives a unique identifier in its URL when it’s created; something similar to faceboook.com/YourPageName-123456789.


To create a closer tie to your business and to make it easier for people to find you on Facebook, you can customize the latter portion of your Facebook URL with a unique username.



In general, you want to keep your username as short as possible. That they said you should avoid abbrevations or acronyms that aren’t intuitively tired to your brand.

How to adjust Important Privacy and Security Settings
Now that your page is set up on the front end, it’s time to make sure it’s secure, define the roles you’ll give to people who have access to or manage it, configure how the public can message you, and so on.

General settings


Here are some helpful settings from this section:
Want to save a few steps to navigate to your page? Enable shortcut to pin your Facebook page to the shortcut section of your profile for quick and easy access your page.


Open visitors post and choose to allow to publish posts photos and videos to your page. If you’re worried about inappropriate content, you can check the review posts by other people box to let you approve or reject each post it’s published.


Giving people the ability to ask question through Messenger encourages communication, so it’s important to trick the Messages box that shows the message button on your page.


Allowing people and other business to tag your page and share it with others is a great way to expand your reach to other audiences. To take advantage of this.




If you have a business in the alcohol and tobacco industries or other age-sensitive products, it might be a good idea to restrict certain ages from seeing your page. The Age Restrictions setting has six options for you to consider.


The Page Moderation setting is important if profanity filters make sense for your business. You can use this setting to block comments that feature specific words you choose.


Want to show up when someone is searching for a certain topic or page on Facebook? Tick the Similar Page Suggestions box to allow Facebook to suggest your page as a result in relevant searches.


It’s possible to allow Facebook to publish a post whenever you update your description, phone number, website, and other details, or keep those posts from being published. Edit the Page Updates settings to reflect what’s best for you.




Use the General Settings area to manage control of your new Facebook business page. If you have a global or multi-lingual audience, you can tick the Post in Multiple Languages box and your posts will be shown to your fans and followers in their language.


Do you have a preference for the order in which comments are viewed by fans and followers? The Comment Ranking setting lets you choose whether to show the most recent comments first or the most relevant comments based on engagement first.


Did you know that fans and followers of your page can download videos published to your page? Depending on the goals of your business, you may want to restrict downloading of videos by ticking the Content Distribution box.

9. Messaging Settings

When someone sends you a private message through your page, you have the option to turn on the Response Assistant to deliver automated responses. These messages are personalized with the user’s name and you can edit the template copy to align with your voice.


You can configure an auto-response to:
Confirm that you’ve received a message and are working on a reply let customers know you’re not in, but you’ll reply as soon as you return thank Messenger users for contacting your page for the first time

10. Page Roles

As you’ll see a little bit later on, community management cannot be done alone. In today’s 24-hour world, no single human being can push content, plan campaigns, optimize those campaigns, and respond to every inquiry and message in a short amount of time.


That’s why you will certainly end up working with other people to help you achieve those goals. You can grant them different types of access to your business page.


Even if they are your BFF, you want to keep a professional page as closed off as possible. With the recent hacks and attacks on the Internet over the past few months, greater access leads to reduced security.
Click on the Page Roles option:


You can retain one person as the admin, and distribute responsibility based on what each person is going to be doing.
The different roles are more and more restrictive as you go down the list:
Page owner: Whoever first set up the page gets complete access and control.

Admin: Someone who has complete control over the page is an admin.

Editor: Anyone who can publish and modify content as well as respond to messages, run campaigns, view insights, see who did what, and make other modifications falls under the Editor category.

Moderator: A Moderator can publish and modify content, respond to messages and comments, run campaigns, and view insights

Advertiser: An Advertiser can create ads and view insights.

Analyst: These rolls can just view insights.

Live contributor: They can create a Facebook Live stream from your account, but they can’t do anything else.
Once you’ve got your Facebook business page properly set up, it’s time to execute.

Even a perfectly set-up page won’t generate the engagement and ROI that you’re looking for if it’s not supported by a solid content, community management, and optimization strategy.



11. Preferred Page Audience Settings

If you know who your ideal client is, you can set up a specific audience here that will help Facebook put your page and posts in front of people who fit this target.




12. Page Support Inbox

Last but not least is this handy inbox for any support tickets you’ve submitted to Facebook for your page. You can monitor any support requests here.

13. Finalize Page Details


There are just a few more things to do before you publish your page and begin posting.


Click on the three dots on your cover photo to reveal a drop-down that will let you add some final details to your page. Start with Edit Page Info. 


After you’ve completed these details, click on See All Information to reveal multiple places to provide more granular information about your business.


Conclusion

Executing a content strategy and keeping up with the constant demands of social media requires dedication.
It requires teamwork.


And it requires a long-term strategy to keep you going through all of the ups and downs.


You might feel tempted to take shortcuts. Don’t. Instead, focus on creating the best Facebook business page you possibly can.


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